Your book has been published, now what?

How do you let everyone who you think needs a copy know about it and convince them that they need to buy it?

With all the new technology out there, this is easier than ever.

1.  Once you join some groups and/or associations online and offline you will have started a mailing list.  You may already have a list of folks who have purchased your book to add to that list.

2.  Come up with some great copy that will grab your readers attention and get some postcards made up (I use Vista Print) then print some labels.

3.  You want to make a plan for sending out your postcards and sending out emails to anyone on your mailing list, this included your local press.

4.  Ask a question that you know would be answered yes for the headline of your email or postcard.  For example, when I was trying to sell my book about collecting money to business owners my headline read:  “Do customers owe you money? Do you want it?” this grabbed my target audiences attention and they wanted to read more and learn how to do this.

5.  Stagger your direct mailing of your postcards so that you send an email about a week later.  Answer a question for your target audience and they will see that you know what you are talking about and they may visit your website, or purchase a book. If you
write romance for example, you can ask “Want to escape with a hot hunk this summer?” With the introduction of social media added into the mix, this is an easy way for people to share your information and to get more people talking about your book.