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Archive for July 20th, 2010

Marketing with Bookmarks

I have had many emails and comments from you about my book marks so I wanted to elaborate a little bit about them.  I normally have them made a little bit over-sized, I have the books logo on tem, and the benefits of my my book listed along with my URL.

On the backside I have my URL and my “Top 14 Tips for a Successful E-mail Blast”

I include them in every book I send out, I leave a pile at my local chamber of commerce office and at local book stores.  I think it is something people keep long after reading your book, especially if it has some helpful information on it.

Today I am packaging up my citronella mosquito soap with stickers I had made up at Vista Print and sending them with a promotional postcard to everyone I sent a review copy of my book to.  Keeping the buzz going and hopefully making them laugh – which will make me and my book stand out.

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