As I sit here packaging up copies of my Mosquito Marketing for Authors book to send out to contributors, colleagues and the media I was thinking that it would be a good idea to post something to my blog each time I do some marketing for my book.   This way, as I am working on my marketing plan and taking actions I can keep you updated on each step I take, what happens if anything and how much work it is to really market a book.

When I was doing research for Mosquito Marketing for Authors, I kept a diary of everything I did to market my “Starting a Collection Agency” book and shared that with you in Mosquito Marketing so you could see what I had planned, when and what I did and what the results of those actions were.

So be sure to check back here often as I keep my “online diary” here on my blog of everything I am doing to market Mosquito Marketing for Authors.
Today I am printing letters to send to the folks on my media list with my press kit, a copy of my book, a promotional postcard and a book mark with my Top 14 Tips for a Successful Email Blast printed on the back.  I am customizing each letter and including my business card.  I send these out in a flat rate priority envelope.  I know that is can be cheaper in a plain padded envelope but I want my book to arrive in style.  Fast priority mail shipping in a free cardboard envelope that is red, white and blue is stylin’.  It also goes to the top of the mail pile when it is received.