I am happy to announce that today my radio interview with Don McCauley on the Authors Show is live!  Please take a moment to listen to how you can set up a credit policy for your business using my book. Any and all feedback is appreciated!

As an author, what is it that pushes a book past the hundered of others out there?
As a business writer or “how to” writer, I push my book past all the others by trying to offer something that no other book offers, maybe an idea, a tool, a way to do something different, I also offer proven strategies, I try something that works in my industry that no one has ever tried before and if it is successful, I share that with my readers.

Readers are always looking for something new to try and something that will catapault them and/or their book into everyones minds.

Becoming an expert has also had a great impact on my book sales. Can you become an expert on any aspect of your book or for your target audience?

If you look at your marketing as an investment rather than an expense, you will realize that cutting marketing expense when times are tough will only hurt your business.

Recent numbers show that every dollar spent on direct mail generates $16 in revenue, three times higher than the return for general advertising.

Now more than ever your marketing strategies are more important than they ever have been.  What can you do to stand out? How can you go above and beyond for your customers or prospects?

Going above and beyond can help you to stand out in the crowd and obtain more customers and keep them coming back. Some ideas I have for going above and beyond are:

What are your above and beyond techniques? Please share them here with us!