I have just learned of a great thing that I really must look into more. It is software for publishers, and it can help you manage data, accounting, sales, and help you with your business management.

According to SPAN Connection (July 2008), “In recent years in the United States, some 80,000 publishers have annually produced about 200,000 titles.”  While I don’t have that many titles, I find that as my publishing company grows and the more books I write and publish for other authors, the more time consuming and disorganized keeping track of everything becomes!

If anyone has any experience with this type of software, PLEASE leave your comments and let us know your thoughts and if it was worthwhile or not so great.

Noelle Skodzinski, the editor-in-chief over at Book Business Magazine had a great editors note in the current issue of Book Business.  Since almost every business out there is suffering due to the credit crisis and crashing economy there is good news for authors and publishers.  Even though the costs of paper, fuel, shipping and everything else have been rising, book sales in 2007 grew in every segment except mass-market paperbacks and e-book sales increased 23.6% in 2007, with $67 million in sales and have seen a compound growth rate of 55.7% since 2002 according to the Association of American Publishers.

Keeping this in mind, now is the time to implement and work on your marketing strategies. Marketing your books now is so important and one of the first things publishers and authors “cut” to save costs. Don’t make this mistake. If you are strapped for cash try marketing your products, books and business using many of the free or low cost options available to you but don’t stop marketing!